meet xula

Xula is a Latinx and Black-owned CBD brand born in Mexico City.

We fuse ancestral herbal knowledge and modern scientific understanding into the creation of our products. Our CBD comes from our own hemp farm, assuring the highest quality.

Through our products, we aim to dignify, amplify, and revive menopausal bodies, trans bodies, differently-abled bodies, nonbinary bodies, and all bodies left out of our society’s gaze.

As a Mexican-rooted company,

We celebrate this heritage and offer the diversity, richness, creativity, and vibrancy of Mexican culture to the U.S. consumer. As a wellness brand, we use CBD and other cannabinoids as a portal to re-introduce our communities to our ancestral knowledge of plant power.

What is Xula?

xula (choo-luh) chul·​ha chula \  ˈchül ə \

chill, intelligent, cute, balanced – to feel good in one’s own skin.

Our Team

  • Karina Primelles /

    CEO and Founder (she | her | elle)

    "It is evident that we live in a world that promotes and rewards stress filled lifestyles and I truly believe that CBD as well as herbs can act as a countering force to this-helping us find more inner balance."

    Karina’s professional background consists in theoretical and practical knowledge of the human experience and the use of substances and practices to help unlock this potential. Cannabis has become her focal point in recent years and it is through this that xula was born.

    As a queer woman, she sees the importance of living comfortably in our own skin and envisions CBD and herbs as a way to seek the inner balance we crave to live in this hectic and stressed out society.

  • Mennlay Golokeh Aggrey /

    Co-Founder and Creative Director (she | her | ella)

    "After fifteen years of working in the cannabis industry, only 4.3 % of Black / 5.7% of Latinx people are in executive roles—that's tragic."

    Mennlay Golokeh Aggrey is the author of The Art of Weed and a 15-year interdisciplinary cannabis professional, working in the legalized markets since 2005. Through her visibility she hopes to help navigate a more inclusive industry.

    She currently resides in Mexico City, where her work explores cannabis, foodways, and the diasporic connections between Africa and Latin America.

  • The Farm

    Xula farms think critically about what we use as fertilizers and ways to reduce runoff, to be sure that what goes back into the environment does not disrupt the ecosystem. It’s our responsibility to strive for fully regenerative farming techniques in order for farms to help heal the lands their own instead of taking from them. Our farm is pesticide-free, with limited dependence on plastics, is partnered with the local ecosystems of beneficial insects, and uses drip tape in efforts to reduce water waste.

    Xula farms is a women-led, family-owned hemp farm on Latgawa, Upland Takelma, and Cow Creek Umpqua native land based in Southern Oregon. We proudly produce terpene-rich hemp and process it in a GMP-certified facility only a few miles away from the farm. Our skilled and seasoned farmers have partnered with academics, scientists, and agricultural leaders to conduct research to better understand hemp cultivars in this emerging industry.


    Partnership Program

    The Floret Coalition is an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns. Every month we raise funds and awareness for organizations prioritizing the needs of BIPOC communities. 

    The wisdom and expertise of Black, Latinx, and Indigenous people are foundational to cannabis culture

    Yet they have been and continue to be disproportionately policed and punished for their participation in and contributions to cannabis culture. Melanated communities bear the deepest scars of the misguided war on drugs. We can’t undo the past, but we must work diligently to ensure a fair and equitable future. If you want to join our efforts, visit


    What do you feel like trying today?